“Video is vanity without content strategy.”
OK, sounds great, but what does that actually mean?
There are lots of different kinds of videos that can be produced. Some are of beautiful moments or memorable events, such as wedding films. But corporate videos? They’re a game changer.
You may of heard stories of business owners spending thousands on a video that’s uploaded to YouTube or their website and viewed by just 30 or 40 people – most of those being employees, family or friends. Not ideal.
Mike – our Managing director – once attended a corporate annual conference where he asked the Marketing Manager why it wasn’t being filmed, only to be told, “We tried it once and it didn’t work for us”.
The footage of that customers’ event, which covered team building and an awards ceremony, has probably been saved on a server never to be seen again.
This was another example of a missed golden opportunity. One long-form film could have been dissected into a gold mine of entertaining, short clips. All of which would have been great for both the brand and staff engagement.
That’s why we don’t make videos just to satisfy our own creative itch. That’s why we tell our clients not to, either!
All too often business owners approach us with a video request because they’ve seen all of their competitors doing it and they feel the need to do the same. Everyone is having videos done theses days, aren’t they?
We understand the true power of video in this golden age of social media. That’s why we don’t just create videos – we provide the strategy behind them too. One that will see you succeed time and time again.
So here’s where Studio 24-7 is different, we use CONTENT STRATEGY to get results.
The first step is a discovery meeting where we find out all about you.
- What is your business? What do you do?
- What are your current challenges?
- What do you want to achieve?
- What value do you give to your customer/s?
- Where do you see yourselves in the future?
- Who is your audience/s?
- Why do you want a video?
There are a few different styles of video for you to choose from. We will help you find the right one – or many – for you.
STYLE 1 – Brand Awareness
Perfect if you want your audience to buy in to your business. We will help you tell your story to create an emotional connection with your audience.
STYLE 2 – Human Engagement
Imagine a salesperson on a shop floor talking directly to your perfect customer.
This is where your audience is weighing you up against your competition. You may choose to go down the informative route with a ‘how to’ video or incorporate a discussion with an expert to inspire or educate your audience – convincing them that you’re the right choice.
STYLE 3 – Decision Making
Make sure you’re at the forefront of your customer’s mind when they’re making a decision.
You could perform a product demonstration, a video that highlights why your product/service is the best or even feature a testimonial/s from previous happy customers.
Let’s work together to create a video that meets your goals and attracts valuable customers that will come back time and time again!
CONTENT AMPLIFICATION: This is the secret sauce!
Remember those epic videos we spoke about that sat on YouTube with 30 or 40 views? We don’t want that for you.
Your video will be amazing! That’s a given.
But we will also shoot short form mobile optimised content. The kind that you can use to connect with your audience on social media.
We will help you utilise the power of paid social media ads so that your videos are seen in your target audience’s feeds and stories, on the platforms that they actually use. Whether that’s Facebook, Instagram, Linkedin, YouTube, Snapchat, Influencers, Podcasts, Google, or wherever the attention is.
Some of our clients have to target different audience types simultaneously, such as parents and children for colleges. They use all of these platforms differently. So if you want to succeed then you need to target them separately too!
With our IN HOUSE SOCIAL STRATEGY TEAM.
This includes: PR experts, copy writers, graphic designers and animators.
We will pick the right words, the right images, the right video clips and the right animations. Each chosen specifically for the platform and the target audience. We can target by age, gender, location, interests, related interests, job title and even intention.
We can also show you real-time analytics. So you can see what’s getting the best responses and with what audience. This can lead to creating more content based on the comments from the audience. Ultimately raising your profile and driving profits for you.
Your company may be new to social media marketing and that’s okay. Social is not a game of who is first but of who is best.
Our job is to get you the tailored help that you need. You can work with us for a single project or we can create bespoke, monthly packages that will see you reap the benefits.
“The end game is to achieve the results that we establish at the discovery meeting.”
OK, so why choose us?
Every one of our clients benefits from the diverse set of skills and industry knowledge that we bring to the table. Our honest and friendly approach helps too.
If you like what you see in our show reel then give us a call.
No one wants to be left with a video that’s collecting dust on YouTube.